Global marketing

Global marketing refers to marketing activities of companies
that emphasize four activities: (1 ) cost efficiencies
resulting from reduced duplication of efforts; (2) opportunities
to transfer products, brands, and ideas across subsidiaries
in different countries; (3) emergence of global
customers, such as global teenagers or the global elite;
and (4) better links between national marketing infrastructures,
which paves the way for a global marketing infrastructure
that results in better management and reduced
costs.