Showing posts with label adage. Show all posts
Showing posts with label adage. Show all posts

Tuesday, September 26, 2006

Tiger Woods - the giant of marketing ROI

Article from AdAge uncovering the phenomena of golf superstar as the most effecitve product spokesperson in history.

Old Adage

A banker is someone who lends you an umbrella when it is sunny and asks for it back when it starts to rain